Privacy Policy
Last updated: August 1, 2026
This policy explains what Lead Callers LLC — the Michigan company that operates as Premium Leads and does business as LocalRoofMatch — collects when you use this site, why we collect it, who we share it with, and the choices you have. We wrote it to be readable rather than exhaustive — if you have a question it does not answer, contact us.
Information we collect
When you complete our quote request form, we collect the information you give us directly: your name, phone number, email address, ZIP code, and your answers about what is wrong with the roof, roughly how old it is, whether you own the property or can otherwise authorize work on it, when you want the job done, and whether you have already hired a contractor.
We also automatically collect limited technical information: your IP address, browser type and user agent, the page that referred you, the marketing parameters in your link (such as utm_source and utm_campaign), and the date and time of your submission. If TrustedForm or a similar independent certification service is enabled, we collect a certificate that records your interaction with the consent language on this page.
We do not ask for and do not want your Social Security number, your bank or card details, your insurance policy number, or a photograph of any document. No legitimate part of this process needs them. If a caller claiming to represent us asks for one, hang up and contact us at the address below.
Why we collect it
We use your information to work out whether a participating roofing contractor covers your area and can take on your project, to transmit your request to that contractor or its intake vendor, to contact you about your request, to keep records demonstrating that we obtained your consent, to detect fraud and abuse, and to measure which marketing sources produce genuine homeowner inquiries.
Who we share it with
We share your submission with one or more participating roofing contractors and their intake agents or CRM vendors so they can contact you about the work. The current list is published on our participating contractors page, and it is the list your consent covers.
We also share data with service providers who operate this site on our behalf — hosting, database, analytics, telephony, and consent-certification vendors — under contracts that limit their use of it to providing those services.
We do not sell your contact information to unrelated advertisers, data brokers, or list resellers. We may disclose information where required by law, subpoena, or court order, or where necessary to protect our rights or someone’s safety.
Your communication choices
Consent to be contacted by automated means is never required to get a quote. To stop text messages, reply STOP to any message from us. To stop calls, tell any caller to add you to their internal do-not-call list. To stop emails, use the unsubscribe link. These requests are honored promptly, though we may still contact you about a request already in progress.
Your privacy rights
Depending on where you live, you may have the right to request a copy of the personal information we hold about you, to correct it, to delete it, to limit certain uses, and to not be discriminated against for exercising these rights. Residents of California, Colorado, Connecticut, Virginia, Texas, and a growing number of other states have these rights by statute. To make a request, contact us using the details below. We will verify your identity before acting on a request.
How long we keep it
We retain lead records and the associated consent evidence for at least five years. That retention period is deliberate: federal telemarketing rules require us to be able to prove that consent was given, and a dispute about a call can surface years after it was made. After that period we delete or de-identify the records.
Security
We use industry-standard safeguards including encryption in transit, access controls, and audit logging. No system is perfectly secure, and we cannot guarantee absolute security of information transmitted over the internet.
Children
This site is not directed to anyone under 18, and we do not knowingly collect information from children. If you believe a child has submitted information, contact us and we will delete it.
Changes and contact
If we make material changes to this policy we will update the date at the top of this page. To reach us about privacy, email the address listed below or write to us at 3079 S Baldwin Rd #1072, Lake Orion, MI 48359.